Power point presentation PowerPoint Example | Topics and Well Written Essays - 500 words

Power point - PowerPoint Presentation Example According to Havaldar (76), CRM is usually important to every business enterprise in the contemporary world because of many reasons. First, it results into low operation cost if properly implemented. Customer relationship management also ensures increased profitability for the firm. CRM has high potential to increase the efficiency communication within the firm and promote team work within sales department as well as the entire organization. Implementation of CRM ensures that the company is capable of adapting to the emerging customer needs as the clients of the organization undergo customer life cycle. It equips the company with essential tools to counter changes in buying pattern and consumption behavior of customers. Sales force automation (SFA) is a CRM approach that streamlines all the stages of sales process, which ensures that sales representatives spend the lowest time possible in each sales phase. The software permits the organization to utilize the lowest possible number of sales representatives to manage clients and customers as well as attracting new lot of customers to the existing customer base of the organization. Contact management system incorporated in the software allows the system to follow and document all the phases of sales process for every customer of the company from the first interaction to present engagement. SFA also enables the company to discover opportunities, make sales prediction, and determine suitable market niches as well as establish workflow mechanization. CRM technology enables the company to develop, delegate and manage the needs of customers. Creating call centre software ensures that customers get the best support service from customer care agents of the company at the right time and hence increases customer satisfaction, which is a key pillar for creating customer loyalty. In order to retain old customers and